{"id":7182,"date":"2009-02-13T15:40:44","date_gmt":"2009-02-13T15:40:44","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2009\/02\/13\/everything-inve\/"},"modified":"2009-02-13T15:40:44","modified_gmt":"2009-02-13T15:40:44","slug":"everything-inve","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2009\/02\/13\/everything-inve\/","title":{"rendered":"Everything Inventive Is Good For You"},"content":{"rendered":"<p>Earlier this week I wrapped up Steven Johnson&#8217;s latest, <a href=\"http:\/\/www.amazon.com\/Invention-Air-Steven-Johnson\/dp\/1594488525\"><i>The Invention of<br \/>\nAir<\/i><\/a><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/i0.wp.com\/www.earthwidemoth.com\/blog\/img\/air.jpg?resize=180%2C271&#038;ssl=1\" width=\"180\" height=\"271\" align=\"right\">, a pop-sci biography of Joseph Priestley. The book was typical, enjoyable<br \/>\nJohnson: cleverly woven anecdotes, theoretical hints concerning networks and<br \/>\necologies of influence, and iterative trigger-phrases that pop just enough to<br \/>\nkeep the narrative lively and fast-moving. I soared through the first 160<br \/>\npages in-flight last Friday and then got back into the final chapters a couple<br \/>\nof days ago. And I liked the book very much, except that it slowed ever<br \/>\nso slightly near the end: the young, experimental Priestley was more provocative<br \/>\nthan the aging, dislocated Priestley. The latter, it turns out, suffered late in<br \/>\nthe religious and political aspects of his life because of the the same<br \/>\n&quot;congenital openness&quot; (190) (or &quot;chronic intellectual openness&quot; (142)) that<br \/>\nhelped him become so influential on enlightenment scientific inquiry, and this<br \/>\nsection of the book worked at a noticeably different pace than the one dealing<br \/>\nwith Priestley&#8217;s tinkering with plants.<\/p>\n<p>Johnson characterizes his own ecological approach to Priestley&#8217;s life with<br \/>\nthe phrase &quot;long zoom&quot;: <\/p>\n<blockquote><p>Ecosystem theory has changed our view of the planet in countless ways,<br \/>\n\tbut as an intellectual model it has one defining characteristic: it is a<br \/>\n\t&quot;long zoom&quot; science, one that jumps from scale to scale, and from discipline<br \/>\n\tto discipline, to explain its object of study: from the microbiology of<br \/>\n\tbacteria, to the cross-species flux of nutrient cycling, to the global<br \/>\n\tpatterns of weather systems, all the way out to the physics that explains<br \/>\n\thow solar energy collides with the Earth&#8217;s atmosphere. (45)<\/p><\/blockquote>\n<p>The &quot;long zoom&quot;, thus, is both a description of Priestley&#8217;s intellectual<br \/>\nmanner and also Johnson&#8217;s method of developing the biography. &quot;Long zoom&quot;<br \/>\nis an idea Johnson incubated in an NYU seminar he taught on Cultural Ecosystems<br \/>\nand through an invited talk he gave to the <a href=\"http:\/\/www.longnow.org\/\"><br \/>\nLong Now Foundation<\/a> in 2007 (according to footnotes in <i>TIoA<\/i>). I<br \/>\ndoubt that <i>The Invention of Air<\/i> does full justice to the concept as<br \/>\nJohnson thinks of it, but the project does, on the other hand, seem to enact the<br \/>\n&quot;long zoom.&quot; In the passage above, the reference to scale-jumping exposes one of<br \/>\nthe rough edges of the concept. The &quot;zoom&quot; also comes off as predominantly<br \/>\nvertical, along the lines of the orders of magnitude, more than horizontal or<br \/>\nsome combination of the two (viz. networked); it is not, in other words, a &quot;long<br \/>\npan&quot; or &quot;long track&quot; (here I&#8217;m thinking of the extended camera metaphors&#8211;pan,<br \/>\ntrack, zoom&#8211;adopted smartly by Rosenwasser and Stephen when they talk about<br \/>\ninquiry, research, and modes of engaging with an object of study). I mean that<br \/>\nJohnson&#8217;s &quot;long zoom,&quot; even though he does not say so explicitly in <i>The<br \/>\nInvention of Air<\/i>, seems to work both horizontally, vertically, and <i>extra<\/i>-dimensionally,<br \/>\nas suited to networked relations as to ordered magnitudes, and all the while<br \/>\nalert to the dangers in too recklessly skipping from one scale to another<br \/>\n(Latour).<\/p>\n<p>Priestley comes to light as a &quot;roving&quot; intellectual (205), one whose &quot;hot<br \/>\nhand&quot; series of scientific breakthroughs culminated as consequence of a 30-year<br \/>\n&quot;long hunch&quot; he&#8217;d been following (70). The &quot;long zoom&quot;&#8211;a kind of<br \/>\nscale-shifting, one-thing-leads-to-another approach&#8211;allows Johnson to pin down<br \/>\nPriestley&#8217;s knowledge-making wanderlu<i>ck<\/i>. Yet, at another point,<br \/>\nPriestley&#8217;s success with hunches appears to be as much grounded in his &quot;knack<br \/>\nfor &#8216;socializing&#8217; with his own ideas&quot; (74) as a credit to his roving, generalist<br \/>\nsensibility. Where Johnson writes of Priestley&#8217;s affinity for socializing with<br \/>\nhis own ideas, <i>TIoA<\/i> comes remarkably close to delivering a product<br \/>\nplacement ad for DevonThink&#8211;almost to the point of making me thing I&#8217;d<br \/>\n<a href=\"http:\/\/www.nytimes.com\/2005\/01\/30\/books\/review\/30JOHNSON.html?_r=1&#038;oref=login\"><br \/>\nread about it before<\/a> (re: Johnson, not Priestley).<\/p>\n<p>There is much more to say about <i>The Invention of Air<\/i>, but I&#8217;m out of<br \/>\ntime, viz. paradigms and anomalies (44), coffee and coffeehouses (54), hack vs.<br \/>\ntheoretician (62), ecosystems view of the world (82).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week I wrapped up Steven Johnson&#8217;s latest, The Invention of Air, a pop-sci biography of Joseph Priestley. The book was typical, enjoyable Johnson: cleverly woven anecdotes, theoretical hints concerning networks and ecologies of influence, and iterative trigger-phrases that pop just enough to keep the narrative lively and fast-moving. I soared through the first&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[167],"tags":[2157,2158,398,1093,1110,271,323,257,2155,2156,359,963,2159],"class_list":["post-7182","post","type-post","status-publish","format-standard","hentry","category-reading_notes","tag-air","tag-biography","tag-ecology","tag-experiment","tag-hunch","tag-invention","tag-johnson","tag-networks","tag-pkm","tag-priestley","tag-scale","tag-science","tag-zoom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything Inventive Is Good For You - Earth Wide Moth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.earthwidemoth.com\/blog\/2009\/02\/13\/everything-inve\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything Inventive Is Good For You - Earth Wide Moth\" \/>\n<meta property=\"og:description\" content=\"Earlier this week I wrapped up Steven Johnson&#8217;s latest, The Invention of Air, a pop-sci biography of Joseph Priestley. 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As I watched this TEDtalk, though, I'm dissatisfied with how little work on rhetorical invention surfaces here. Johnson's \"liquid\u2026","rel":"","context":"In &quot;Invention&quot;","block_context":{"text":"Invention","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/invention\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7035,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/09\/07\/lefevre-inventi\/","url_meta":{"origin":7182,"position":1},"title":"LeFevre, Invention as a Social Act","author":"Derek Mueller","date":"September 7, 2006","format":false,"excerpt":"LeFevre, Karen Burke. Invention as a Social Act. Studies in Writing and Rhetoric Ser. Carbondale: Southern Illinois UP, 1987. Invention as a Social Act is a landmark book on rhetorical invention. Lefevre introduces \"a more adequate terminology\" for rhetorical invention, complicating commonplace associations between the \"generation of ideas\" and the\u2026","rel":"","context":"In &quot;Writing Technologies&quot;","block_context":{"text":"Writing Technologies","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/writing_technol\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6365,"url":"https:\/\/www.earthwidemoth.com\/blog\/2005\/08\/04\/pass-it-onsendi\/","url_meta":{"origin":7182,"position":2},"title":"Pass It On-sendings","author":"Derek Mueller","date":"August 4, 2005","format":false,"excerpt":"[Ray \"Sugar Dada\"] Johnson initiated a practice called 'on-sending' which involved sending an incomplete or unfinished artwork to another artist, critic, or even a stranger, who, in turn, helped to complete the work by making some additions and then sending it on to another participant in the network.\u00a0 These gift\u2026","rel":"","context":"In &quot;Reading Notes&quot;","block_context":{"text":"Reading Notes","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/reading_notes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7329,"url":"https:\/\/www.earthwidemoth.com\/blog\/2011\/02\/13\/tough-room\/","url_meta":{"origin":7182,"position":3},"title":"Tough Room","author":"Derek Mueller","date":"February 13, 2011","format":false,"excerpt":"Last week's This American Life on Tough Rooms has been lingering in the back of my mind since I heard it\u2014again, as a podcast to make time pass on the elliptical. The first segment on headline-invention meetings at The Onion struck me at the time as a fantastic clip for\u2026","rel":"","context":"In &quot;Dry Ogre Chalking&quot;","block_context":{"text":"Dry Ogre Chalking","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/dry_ogre_chalking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7253,"url":"https:\/\/www.earthwidemoth.com\/blog\/2010\/04\/24\/unplanned-meand\/","url_meta":{"origin":7182,"position":4},"title":"Unplanned Meanderings","author":"Derek Mueller","date":"April 24, 2010","format":false,"excerpt":"Steven Johnson's \"The Glass Box And The Commonplace Book\" renews questions about what happens when e-readers unexpectedly suffocate text behind no-copy\/no-paste barriers. Safe-guarding text against circulation is not new, of course, but Johnson offers a timely reminder of the ways this glass box logic is noxious, lying dormant, going unnoticed\u2026","rel":"","context":"In &quot;Networks&quot;","block_context":{"text":"Networks","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/networkacy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7093,"url":"https:\/\/www.earthwidemoth.com\/blog\/2007\/05\/16\/lyon-rhetoric-a\/","url_meta":{"origin":7182,"position":5},"title":"Lyon, &quot;Rhetoric and Hermeneutics&quot;","author":"Derek Mueller","date":"May 16, 2007","format":false,"excerpt":"Lyon, Arabella. \"Rhetoric and Hermeneutics.\" Perspectives on Rhetorical Invention. Eds. Janet Atwill and Janice Lauer. Knoxville, Tenn.: Univ. of Tennessee P, 2002. 36-52. Lyon works at the intersection of rhetoric and hermeneutics in an effort to make sense of the relationship between the two concepts. 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