{"id":7077,"date":"2006-11-12T23:02:11","date_gmt":"2006-11-12T23:02:11","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2006\/11\/12\/bolter-theory-a\/"},"modified":"2006-11-12T23:02:11","modified_gmt":"2006-11-12T23:02:11","slug":"bolter-theory-a","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2006\/11\/12\/bolter-theory-a\/","title":{"rendered":"Bolter, “Theory and Practice of New Media Studies”"},"content":{"rendered":"\u23f3 Approximate reading time: <\/span> 2<\/span> mins<\/span><\/span>\n

Bolter, Jay David.
\n "Theory and Practice of New Media Studies." Eds. Gunnar Liestøl,, Andrew Morrison and Terje Rasmussen. Digital Media Revisited: Theoretical and Conceptual Innovations in Digital Domains<\/i>. Cambridge, MA: MIT Press, 2004. 15-34.<\/p>\n

<\/p>\n

Bolter considers the place of "new media studies<\/b>" in the humanities
\nwith specific attention to the existing theoretical terrain and the divide
\nbetween theory and practice<\/b>. He explains the limitations of early
\n"formal media" theory<\/b> (Ong and McLuhan) with its ties to
\npoststructuralism<\/b> (Derrida and De Man) and also looks at ideological
\ncritique<\/b> as a theoretical orientation common in the humanities<\/b>. The
\nlong standing tension between theory and practice isn’t easily resolved, but new
\nmedia studies mixes them in an encouraging complementarity. New media studies
\nhas found solid footing in the most practice-oriented fields because people in
\nthose disciplines were some of the earliest to experiment with emerging
\ntechnologies. It’s not clear, however, that new media studies (and its affront
\nto the print paradigm) will warm to conservative views toward online
\npublishing<\/b> of scholarship and the appropriateness of such publications
\nvenues for tenure<\/b>. Bolter ends by calling for refashioning a "new
\nmedia critic<\/b>" whose methodology is "a hybrid, a fusion of the critical
\nstance of cultural theory<\/b> with the constructive attitude of the visual
\ndesigner<\/b>" (30).<\/p>\n<\/p>\n

Key Terms: postindustrial engineering (17), formal media theory (18),
\ntechnological determinism (18), hypertext critics (18), broadcast model (22),
\nrhetoric of resistance (25), shift from consumption to production (27), new
\nmedia critic (30).<\/p>\n

"The poststructuralists<\/b> were media theorists who confined themselves
\nmainly to verbal media" (18).<\/p>\n

"This linking of hypertext<\/b> to poststructuralist theory, however, did
\nnot have the impact on the critical community that some had anticipated. It did
\nnot lead to widespread engagement with or acceptance of hypertext in humanities
\ndepartments" (19). <\/p>\n

"The dominant critical strategies<\/b> in the humanities today are the many
\nvarieties of postmodernism, feminism, and cultural studies, all of which reject
\nthe formalist tendencies of poststructuralism" (21).<\/p>\n

"When cultural studies critics<\/b> now approach digital media <\/b>they
\noften assume that these new media must follow the same pattern [as mass media]
\nof hegemonic production and resistant reception<\/b>" (22).<\/p>\n

"Computer technology<\/b> has improved the status of teachers of writing
\nand rhetoric, who were in fact among the first faculty members in the humanities
\nto embrace the new technology" (26).<\/p>\n

"The success of teachers in defining new forms of writing suggests that
\ncultural theorists may have been premature in lumping electronic media together
\nwith mass, audiovisual media such as television and film" (26). <\/p>\n

"Popular mass media forms have therefore been suspect on two counts: as
\npromoters of both capitalist ideology and visual representation" (27).<\/p>\n

"Will they be willing to redefine scholarship to include the multilinear
\nstructures of hypertext or (what may be even more radical) the multiplicity of
\nrepresentational modes afforded by digital multimedia?" (29).<\/p>\n

\n
Related sources:<\/dt>\n
Jay, Martin. Downcast Eyes<\/i>. Berkeley: U Cal Press, 1993.<\/dd>\n
Noble, David. "Digital Diploma Mills. Part 1: The Automation of Higher
\n Education." October<\/i> (Fall 1998): 107-117.<\/dd>\n
Noble, David. "Digital Diploma Mills. Part 2: The Coming Battle over
\n Online Instruction." October<\/i> (Fall 1998): 118-129.<\/dd>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"

\u23f3 Approximate reading time: <\/span> 2<\/span> mins<\/span><\/span>Bolter, Jay David. "Theory and Practice of New Media Studies." Eds. Gunnar Liestøl,, Andrew Morrison and Terje Rasmussen. Digital Media Revisited: Theoretical and Conceptual Innovations in Digital Domains. Cambridge, MA: MIT Press, 2004. 15-34.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[176],"tags":[1622,935,1623,759,645,862,452,1619,937,1068,1184,1624,1148,478,1504,1620,1625,288,1059,846,941,698,1239,417,1621],"class_list":["post-7077","post","type-post","status-publish","format-standard","hentry","category-visuality_and_n","tag-broadcast","tag-computers","tag-consumption","tag-derrida","tag-discipline","tag-field","tag-film","tag-hci","tag-hypertext","tag-ideology","tag-landow","tag-mass","tag-mcluhan","tag-media","tag-newmedia","tag-ong","tag-poststructuralists","tag-practice","tag-print","tag-production","tag-resistance","tag-scholarship","tag-tenure","tag-theory","tag-ulmer"],"yoast_head":"\nBolter, "Theory and Practice of New Media Studies" - Earth Wide Moth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.earthwidemoth.com\/blog\/2006\/11\/12\/bolter-theory-a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bolter, "Theory and Practice of New Media Studies" - Earth Wide Moth\" \/>\n<meta property=\"og:description\" content=\"\u23f3 Approximate reading time: 2 minsBolter, Jay David. 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