{"id":7012,"date":"2006-07-27T20:41:17","date_gmt":"2006-07-27T20:41:17","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2006\/07\/27\/trimbur-deliver\/"},"modified":"2006-07-27T20:41:17","modified_gmt":"2006-07-27T20:41:17","slug":"trimbur-deliver","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2006\/07\/27\/trimbur-deliver\/","title":{"rendered":"Trimbur, &#8220;Delivering the Message&#8221;"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u23f3 Approximate reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">mins<\/span><\/span>\n<p style=\"text-indent: -0.5in; margin-left: 0.5in; margin-bottom: 0in\">Trimbur,<br \/>\n          John. &quot;Delivering the Message: Typography and the Materiality of<br \/>\n          Writing.&quot; Olson 188-202.<\/p>\n<p><!--more--><\/p>\n<p>Trimbur opens with a lucid, concise account of the distinction between <b><br \/>\nprocess<\/b> and <b>post-process<\/b> movements.&nbsp; &quot;Process,&quot; he writes,<br \/>\nbecomes a given with the ubiquity of its foci: cognition, voice, conversation.&nbsp;<br \/>\nPost-process, rather than accepting as transparent the material orthodoxies<br \/>\noperating implicitly alongside the design-lessness of the &quot;<b>Alphabetic<br \/>\nLiteracy Narrative<\/b>,&quot; fronts <b>materiality<\/b> and so resurrects <b><br \/>\nproduction<\/b> and <b>circulation<\/b> key considerations in the activity of<br \/>\nwriting.&nbsp; <\/p>\n<p>In &quot;The Materiality of Writing&quot; section, Trimbur gives a thumbnail history of<br \/>\nthe &quot;great Alphabetic Literacy Narrative&quot; that elevates certain literacies at<br \/>\nthe expense of &quot;&#8217;syllabic and logographic writing systems&quot; while &quot;banish[ing]<br \/>\npictographs and images to the status of illiteracy&quot; (Faigley qtd. in Trimbur<br \/>\n190). It is not enough to regard writing as the making of meaning if we fail to<br \/>\ntake into account the material means of production and circulation. Trimbur,<br \/>\nciting Kress, notes that we should prefer notions of literacy as <b><i>built<\/i><\/b><br \/>\nrather than <b><i>acquired<\/i><\/b> (191). <\/p>\n<p>Trimbur recommends the <b>study of typography<\/b> as a means of attending<br \/>\nagain to the visual design of texts through layout, spacing patterns and<br \/>\ntypefaces.&nbsp; In the middle section of the essay, he gives a brief overview<br \/>\nof design studies and also emphasizes that 1. graphic designers and typographers<br \/>\nhave already begun to study design theory and history in ways that would be of<br \/>\ninterest to writing studies; and 2. we have yet to fully recognize the relevance<br \/>\nof &quot;design&quot; to writing studies (194).<\/p>\n<p>In the final section, &quot;Typography in Theory and Practice,&quot; Trimbur keys on<br \/>\nthree ideas: 1. Narrativity of Letterforms (letterforms are meaningful,<br \/>\nsignificant); 2. <b>The Page as a Unit of Discourse<\/b> (the page as a unit<br \/>\naccounts for design patterns; elements in combination produce conglomerations of<br \/>\nmeaning); and 3. Division of Labor (designers and producers are now the same<br \/>\nperson; digital apparatuses have fused what once were more likely to be separate<br \/>\nroles). <\/p>\n<p>Claim: &quot;My claim is that studying and teaching typography as the culturally<br \/>\nsalient means of producing writing can help <b>locate composers in the labor<br \/>\nprocess<\/b> and thereby contribute to the larger post-process work of<br \/>\nrematerializing literacy&quot; (192). <\/p>\n<p>&quot;And yet, the moment writing theorists are starting to call &#8216;post-process&#8217;<br \/>\nmust be seen not just as a repudiation of the process movement but also as an<br \/>\nattempt to read into composition precisely the <b>material conditions<\/b> of the<br \/>\ncomposer and the material pressures and limits of the composing process&quot; (188).<\/p>\n<p>&quot;I argued a few years ago that essayist literacy&#8211;from the scientific prose<br \/>\nof the Royal Society to the essay of the coffeehouse and also&#8211;emerged in the<br \/>\nearly modern period as a rhetoric of <b>deproduction<\/b>: a programmatic effort<br \/>\nto reduce the figurative character of writing, <b>minimize the need for<br \/>\ninterpretation<\/b>, and thereby make the text more transparent (&quot;Essayist&quot;)&quot;<br \/>\n(189).<\/p>\n<p>&quot;Accordingly, it should be no surprise that David Olson would want to make<br \/>\nthe essay into the culmination of alphabetic literacy precisely because it<br \/>\nappears to transcend the visuality of writing by organizing the speech-sound<br \/>\nabstractions of the alphabet into highly integrated grammatical and logical<br \/>\nstructures, forming self-sufficient, autonomous texts capable of speaking for<br \/>\nthemselves. The texts of <b>essayist literacy<\/b>, by Olson&#8217;s account, appear to<br \/>\n<b>transmit meanings transparently<\/b>, without reference to their mode and<br \/>\nmedium of production&quot; (190). <\/p>\n<p>&quot;The problem is that, by and large, typography has been ghettoized in<br \/>\ntechnical communication, where many compositionists think of it as a vocational<br \/>\nskill&quot; (192).<\/p>\n<p>&quot;Typography, on the other hand, calls attention to how the look of the page<br \/>\ncommunicates meaning by treating text as a visual element that can be combined<br \/>\nwith images and other nonverbal forms to produce a unit of discourse&quot; (197).<\/p>\n<dl>\n<dt>Related sources:<\/dt>\n<dd>Benjamin, Walter. &quot;The Author as Producer.&quot; 1934. <i>Reflections: Essays,<br \/>\n  Aphorism, Autobiographical Writings<\/i>. Ed. Peter Demetz. New York: Schocken,<br \/>\n  1978. 220-238.<\/dd>\n<dd>Drucker, Johanna. <i>The Visible Word: Experimental Typography and Modern<br \/>\n  Art, 1909-1923<\/i>. Chicago: U of Chicago P, 1994.<\/dd>\n<dd>Trumbur, John. &quot;Essayist Literacy and the Rhetoric of Deproduction.&quot; <i><br \/>\n  Rhetoric Review<\/i> 9 (1990): 72-86.<\/dd>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u23f3 Approximate reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">mins<\/span><\/span>Trimbur, John. &quot;Delivering the Message: Typography and the Materiality of Writing.&quot; Olson 188-202.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174],"tags":[668,761,1052,424,1053,1054,1055,1056,1057,1058,1059,130,846,1060,740,136,140],"class_list":["post-7012","post","type-post","status-publish","format-standard","hentry","category-writing_technol","tag-circulation","tag-delivery","tag-deproduction","tag-design","tag-essay","tag-hybrid","tag-labor","tag-materiality","tag-message","tag-post-process","tag-print","tag-process","tag-production","tag-rationalism","tag-typography","tag-visual","tag-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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Trimbur makes his purposes clear before working through a somewhat long and complicated argument about renewing attention to circulation and thereby recuperating the classical canon of delivery in the context of composition studies. The problem is that delivery\u2026","rel":"","context":"In &quot;Writing Technologies&quot;","block_context":{"text":"Writing Technologies","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/writing_technol\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6700,"url":"https:\/\/www.earthwidemoth.com\/blog\/2007\/02\/20\/carnival-trimbu\/","url_meta":{"origin":7012,"position":1},"title":"Carnival: Trimbur and Writing Studies","author":"Derek Mueller","date":"February 20, 2007","format":false,"excerpt":"Following Donna's renewed call for the late February Trimbur carnival, here are a couple of floats in response to \"Changing the Question: Should Writing Be Studied?\" from Composition Studies 31.1 (2003). For now I'll try to keep it to just two or three ideas. I've heard passing mention of \"writing\u2026","rel":"","context":"In &quot;Academe&quot;","block_context":{"text":"Academe","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/academe\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7039,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/09\/09\/trimbur-essayis\/","url_meta":{"origin":7012,"position":2},"title":"Trimbur, &#8220;Essayist Literacy and the Rhetoric of Deproduction&#8221;","author":"Derek Mueller","date":"September 9, 2006","format":false,"excerpt":"Trimbur, John. \"Essayist Literacy and the Rhetoric of Deproduction.\" Rhetoric Review 9.1 (1990): 72-86. Trimbur works through an indictment of the \"monological regime of silence and facticity\" implicit (albeit with paradoxes and contradictions) in essayist literacy (72). Consider the difference between literacy studies' framing of essayist literacy (text as \"self-sufficient\u2026","rel":"","context":"In &quot;Writing Technologies&quot;","block_context":{"text":"Writing Technologies","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/writing_technol\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7016,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/08\/22\/hayles-writing\/","url_meta":{"origin":7012,"position":3},"title":"Hayles, Writing Machines","author":"Derek Mueller","date":"August 22, 2006","format":false,"excerpt":"Hayles, N. Katherine. Writing Machines. Cambridge, MA: MIT Press, 2002. Hayles combines personal anecdotes, theoretical lines of inquiry into materiality and the embodiment of literary texts, and related analytical applications concerning the materials-based signifying practices involved in Lexia to Perplexia, A Humament, and House of Leaves. The gist, if I\u2026","rel":"","context":"In &quot;Writing Technologies&quot;","block_context":{"text":"Writing Technologies","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/writing_technol\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7066,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/11\/04\/wysocki-opening\/","url_meta":{"origin":7012,"position":4},"title":"Wysocki, &#8220;Opening New Media to Writing&#8221;","author":"Derek Mueller","date":"November 4, 2006","format":false,"excerpt":"Wysocki, Anne. \"Opening New Media to Writing: Openings and Justifications.\" Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Wysocki et. al., eds. Logan: Utah State Univ. Press, 2004. 1-23. To set up Writing New Media, Wysocki invokes a metaphor of the rug-pulled-out in relation to transformations\u2026","rel":"","context":"In &quot;Visuality and New Media&quot;","block_context":{"text":"Visuality and New Media","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/visuality_and_n\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7044,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/09\/13\/yancey-made-not\/","url_meta":{"origin":7012,"position":5},"title":"Yancey, &#8220;Made Not Only in Words&#8221;","author":"Derek Mueller","date":"September 13, 2006","format":false,"excerpt":"Yancey, Kathleen Blake. \"Made Not Only in Words: Composition in a New Key.\" CCC 56.2 (2004): 297-328. Yancey repeatedly points out to the 2004 CCCC audience in San Antonio that \"we have a moment\" primed for composition in a new key. This new composition involved expanded notions of writing brought\u2026","rel":"","context":"In &quot;Writing Technologies&quot;","block_context":{"text":"Writing Technologies","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/writing_technol\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/posts\/7012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/comments?post=7012"}],"version-history":[{"count":0,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/posts\/7012\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/media?parent=7012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/categories?post=7012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/tags?post=7012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}