{"id":6652,"date":"2006-11-13T23:25:53","date_gmt":"2006-11-13T23:25:53","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2006\/11\/13\/naming-the-smar\/"},"modified":"2006-11-13T23:25:53","modified_gmt":"2006-11-13T23:25:53","slug":"naming-the-smar","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2006\/11\/13\/naming-the-smar\/","title":{"rendered":"Naming the Smarter Surrounds"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u23f3 Approximate reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">mins<\/span><\/span><p>In what few minutes I&#8217;ve had today to reduce various folders in Bloglines, I<br \/>\npicked up on a few strands of the &quot;Web 3.0&quot; fracas initiated by yesterday&#8217;s <em>NYT <\/em><br \/>\narticle<br \/>\n<a href=\"http:\/\/www.nytimes.com\/2006\/11\/12\/business\/12web.html?_r=1&#038;hp&#038;ex=1163394000&#038;en=a34a6306f48166fb&#038;ei=5094&#038;partner=homepage&#038;oref=slogin\"><br \/>\n&quot;Entrepreneurs See a Web Guided by Common Sense.&quot;<\/a> In the article, John<br \/>\nMarkoff anticipates what he refers to almost glibly as &quot;Web 3.0&quot;, which<br \/>\nproponents contend will usher in &quot;an era when machines will start to do<br \/>\nseemingly intelligent things.&quot; There is no shortage of responses and reactions,<br \/>\nranging from <a href=\"http:\/\/www.stevendkrause.com\/academic\/blog\/?p=726\">doubt<\/a>,<br \/>\n<a href=\"http:\/\/www.fchouse.com\/archives\/web-30\/\">charges of idiocy<\/a>,<br \/>\n<a href=\"http:\/\/ross.typepad.com\/blog\/2006\/11\/there_is_no_web.html\">mild<br \/>\nhumanism<\/a>,<br \/>\n<a href=\"http:\/\/novaspivack.typepad.com\/nova_spivacks_weblog\/2006\/11\/web_30_versus_w.html\"><br \/>\nclarification<\/a>, <a href=\"http:\/\/twopointouch.com\/2006\/11\/13\/threepointouch\/\"><br \/>\ndismissal of the name<\/a>, and<br \/>\n<a href=\"http:\/\/www.stoweboyd.com\/message\/2006\/11\/psychobabble_30.html\">damning<br \/>\nrefutations<\/a>. While I don&#8217;t want to rile more ire, I am intrigued by the<br \/>\nrange of reactions, especially from the standpoint of how we account for<br \/>\ntransformations of such a complex creature as the web with singular terms. In<br \/>\nsome niche vocabularies, Web 2.0 refers to a <i>class<\/i> of applications; in<br \/>\nothers, Web 2.0 describes web-supported co-presence (interaction and<br \/>\nconnection). I mean that the label has been highly adaptable, a loose and<br \/>\ngenerous signifier. I tend to think that it is reasonable to wish for (and even<br \/>\nto tinker with) a better vocabulary for describing the complex and rapidly<br \/>\nevolving nets.<\/p>\n<p><!--more--><\/p>\n<p>Most of all I wanted to grab the references and compile them (kept!) because<br \/>\nthey add up to a fine example-set for the stasis of fact (also value, jusrisdiction). Does Web 2.0 exist?<br \/>\nFor whom (Boyd emphasizes practitioners&#8211;have you made a Web 2.0 app?)? Who gets<br \/>\nto name what happens next? Does Web 3.0 exist? And what follows follows follows?<br \/>\nHow are matters of naming settled? What must it mean for them to <em>settle <\/em><br \/>\n(idleness, adequation, banality, death)? Supposing our media ecologies continue<br \/>\nto get smarter (also more capable), and supposing we continue to get<br \/>\n(potentially) smarter (also more capable) right along with the hybrid<br \/>\ntechnologies of composition, storage, and so on, shouldn&#8217;t our vocabularies keep<br \/>\nstride? I mean, why shouldn&#8217;t we create a more conceptually adequate framework<br \/>\nfor describing these emerging changes (and distinctions&#8211;great and small) than<br \/>\nthe undeniably constraining versioning of the web? Deep quandaries 2.0.<\/p>\n<p>I no longer have any reservations about the &quot;Web 2.0&quot; label. I mention it all<br \/>\nthe time in the digital writing course I&#8217;m teaching this semester, and I think<br \/>\nenough sharp work has been done by<br \/>\n<a href=\"http:\/\/www.wired.com\/wired\/archive\/13.08\/tech.html\">Kevin Kelly<\/a>,<br \/>\n<a href=\"http:\/\/www.discover.com\/issues\/oct-05\/departments\/emerging-technology\/\"><br \/>\nSteven Johnson<\/a>, and others, to ground the reference. &quot;Web 3.0&quot;, like its<br \/>\npredecessors, might likewise gain in popularity in the months ahead, and if it<br \/>\ndoes, I only hope that it serves, eventually, to spread more moments of <i>aha!<\/i>,<br \/>\nto steer our conversations about the vast networks, our uses for them, and their<br \/>\nuses for us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u23f3 Approximate reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">mins<\/span><\/span>In what few minutes I&#8217;ve had today to reduce various folders in Bloglines, I picked up on a few strands of the &quot;Web 3.0&quot; fracas initiated by yesterday&#8217;s NYT article &quot;Entrepreneurs See a Web Guided by Common Sense.&quot; In the article, John Markoff anticipates what he refers to almost glibly as &quot;Web 3.0&quot;, which proponents&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[39],"tags":[398,594,318,593],"class_list":["post-6652","post","type-post","status-publish","format-standard","hentry","category-design","tag-ecology","tag-naming","tag-new-media","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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