{"id":6566,"date":"2006-06-01T17:30:30","date_gmt":"2006-06-01T17:30:30","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2006\/06\/01\/keep-em-all-com\/"},"modified":"2006-06-01T17:30:30","modified_gmt":"2006-06-01T17:30:30","slug":"keep-em-all-com","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2006\/06\/01\/keep-em-all-com\/","title":{"rendered":"Keep ‘Em All Coming Back"},"content":{"rendered":"\u23f3 Approximate reading time: <\/span> 3<\/span> mins<\/span><\/span>

What exactly constitutes loyalty among readers of weblogs? What is loyalty<\/i>,
\nanyway? Habituated interest? Supersocial attachment? Attentional
\nsymbiosis? Casual subscription? And are future returns, tracked through IP
\naddresses, adequate or reliable indications of loyalty, of interest, or of a
\nsort of persistence, of ongoing reawdrite entanglement? Could be.<\/p>\n

<\/p>\n

Seven days ago or thereabouts, I signed up for a trial run of
\nGoogle Analytics<\/a>. I was
\ninvited, which means that I must’ve filled out a form some time ago expressing
\ninterest in the measures and data presentations, being the graph-geek I am.
\nG.A. runs on a few lines of code; I slipped into the templates for this weblog,
\njust before the <\/body> tag, as instructed. Within a few days, the reports
\naccumulated enough data to begin suggesting trends and patterns: yet another<\/i>
\nmatrix of activity at this weblog, tracked, I should note, during what’s been
\nyet another<\/i> dull stretch of writing. Rather like a hitless streak: a
\nflat and yawning series of blase-blogging. Still, as if to mock me and my dis-ambition,
\nthe numbers twinkle, evoking in me some down-deep fascination with statistics,
\nwith counting and with related reports, displays of information.<\/p>\n

Google Analytics offers up a number of graphs and charts, ranging from visits
\nand page views to geographic locations and search terms\/phrases, and all of the
\ndisplays are easily re-sorted and layered for different periods of time and for
\neasy-to-see comparisons. I won’t be commenting on all of the features
\nhere. By no means is this a comprehensive review of G.A. I only want
\nto point, for now, to one of the graphs, "visitor loyalty," because I find it
\noff<\/i> somehow. I mean that it makes some odd suggestions.<\/p>\n

\n<\/p>\n

First, notice that the graph cover a one week period, from May 25 to May 31.
\nAccording to Google, I had a few visits during that stretch. Okay, 1,476.
\nSome differentiation is due. All visits and visitors, as you might expect, are
\nnot equal. My best guess is that there are three distinctive groups here:
\nsearchers, readers and spammers. Searchers largely make up the left-most
\ncounts. That is, they visit once and never return, whether because they’re
\nsatisfied with what the search summoned (notes on Barthes’ photographic image,
\nfor example) or because they are not satisfied (recipes for moth poison, let’s
\nsay). The point is this: searchers are not yet loyal. Their presence
\nis casual, often accidental, ordinarily forgettable, passing and nonchalant.<\/p>\n

The third bunch, those 74 visitors who, in one week’s time, came by between
\nthe frequencies of 9-14 times and 51-100 times are, well, too loyal to be
\ntrusted. Rather than be naive and celebrate them as die-hards, I take them
\nto be spa&mers, mostly, although it’s conceivable that a few of the 9-14ers
\ncould be legitimate readers, I suppose, or folks coming from a lumped-together
\nnetwork ID (e.g., sub-nets on the syr.edu network). Even when the finest,
\nmost compelling entries are rolling through EWM on a daily basis, it’s
\nunthinkable that this site would draw 51 visits from any reasonable person in a
\nsingle week. I could start selling hats and t-shirts with that kind of
\nfollowing. <\/p>\n

I take the 32 mid-range visitors to be the regulars, those whose loyalty is
\nmost in sync with the steadiest currents in this blogstream–a mix of family,
\ncolleagues and outliers, some of whom, perhaps, subscribe to one of the RSS
\nfeeds. The graph, then, displays this paradox about blogs, audiences and loyalty
\n(even if I’m still reserved about the term as it applies to reading and writing
\nactivity): I’m aiming for the belly, for the lowest point in the U-shape between
\nsearchers and sp&mmers. I’m not quite sure, but I think that’s the point I
\nwas writing toward.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u23f3 Approximate reading time: <\/span> 3<\/span> mins<\/span><\/span>What exactly constitutes loyalty among readers of weblogs? What is loyalty, anyway? Habituated interest? Supersocial attachment? Attentional symbiosis? Casual subscription? And are future returns, tracked through IP addresses, adequate or reliable indications of loyalty, of interest, or of a sort of persistence, of ongoing reawdrite entanglement? Could be.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[169],"tags":[569,568,377,366,484],"class_list":["post-6566","post","type-post","status-publish","format-standard","hentry","category-networkacy","tag-analytics","tag-google","tag-metadata","tag-visual-models","tag-visualization"],"yoast_head":"\nKeep 'Em All Coming Back - Earth Wide Moth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.earthwidemoth.com\/blog\/2006\/06\/01\/keep-em-all-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep 'Em All Coming Back - Earth Wide Moth\" \/>\n<meta property=\"og:description\" content=\"\u23f3 Approximate reading time: 3 minsWhat exactly constitutes loyalty among readers of weblogs? 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