{"id":6443,"date":"2005-10-31T21:15:00","date_gmt":"2005-10-31T21:15:00","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2005\/10\/31\/bolter-and-grus\/"},"modified":"2005-10-31T21:15:00","modified_gmt":"2005-10-31T21:15:00","slug":"bolter-and-grus","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2005\/10\/31\/bolter-and-grus\/","title":{"rendered":"Bolter and Grusin – Remediation<\/i> (1999) I"},"content":{"rendered":"\u23f3 Approximate reading time: <\/span> 3<\/span> mins<\/span><\/span>

The remediation project depends on a double-logic.  Tangled around and
\naround one another, bread<\/i>-tie like, hypermediacy (opacity) and immediacy
\n(transparency) stand as the two poles between which all remediation oscillates
\n(again, oscillations, as from Lanham).  Hypermediacy<\/i> is the
\n"frenetic design" that comes with exciting and blending mediaforms into one
\nanother.  Immediacy<\/i> refers to the dreamwish of closing the gap
\nbetween the real and the mediaform.  Hypermediacy<\/i> invites others to
\nenjoy the interplay (explicit); immediacy<\/i> strives for the perfect
\nmimesis, a match with reality so convincing that the real\/virtual distinctions
\nwash together, ripple-free (tacit).  Remediation, relative to these poles,
\nsynthesizes, collects them together again, keeps order, shepherds inventive
\ndeviations and garbled others back in step: web ‘pages’ inhere newspaper layout,
\ntelevision inheres film, blogs, just like diaries.  <\/p>\n

<\/p>\n

After first describing the project as a genealogy (attr. Foucault, a la
\nTOOT<\/i>), Bolter and Grusin frame chapters one, two and three as theoretical:
\nc. 1 "Immediacy, Hypermediacy, and Remediation," c. 2 "Mediation and
\nRemediation," and c. 3 "Networks of Remediation."  The introduction on
\ndouble-logic and C. 1 set out definitional parameters, present theoretical
\nbases for the twist of immediacy and hypermediacy into remediation, and lay the
\ngroundwork for the running together of media.  There are a couple of
\ninteresting hooks here; stuff I’ll return to: actual immediacy and the discourse
\nof immediacy (30), windows and scaling (33), and (un)acknowledged repurposing
\n(44-45). In c. 2, B&G write that remediation encompasses mediation and all
\nthat’s involved, including language (57).  This extends definitions of
\nhypermediacy and immediacy in terms of the mimetic aims and the hybrid qualities
\n(58).  The definitions in this chapter run the risk of totalization–ballooning
\nremediation to a vast scale.  Its end?  Exceptions?  What
\nescapes\/exceeds\/eludes remediation?  In c. 3, B&G suggest the relationships
\namong media; the theater lobby filled up with movie posters and cardboard
\ncutoutprops remediating the film is exemplary, and the film reciprocates,
\nremediates the lobby in return.  <\/p>\n

Also in chapter three, B&G write, "Remediation is not replication or
\nmechanical reproduction" (73).  But I wonder if we could agree that
\nremediation is devoutly historical; it prefers antecedent trajectories to
\nnotions of innovation, revolution or break.  In this sense, remediation
\ndescribes media (all expression?) first as inertial and indebted, rather than as
\naccelerative, disruptive or eccentric.  In this, I think, I can account for
\none of my apprehensions about remediation: as a descriptive term, it licenses the
\ndismissive turn–the ambivalent shrug-it-off of time owns all<\/i>. 
\nParadoxically, perhaps, and widely applicable as it may very well be, it too
\neasily atrophies new media (as in "weblogs are merely…"). <\/p>\n

I also want to think more about hypermediacy (as well as other prefix-mediacy). 
\nJust how hyper- is it? And is its counterpart, tame<\/i>diacy, in some way
\nplain or banal or ob(li)vious? As in, aw, nothing; I’m just watching reruns of
\nFriends<\/i>.  It’s barely televisual, but it’s not immediate and I can
\nsee it as media.  I’m less settled on this point (oh…you can tell?). 
\nWithout coming off as smug, I want to ask whether hypermediacy, given its
\nopacity and given its "frenetic style," accounts for all self-conscious
\nmediaforms.  Same question as the earlier one: what evades it, dodges
\nit–or proves the hyper- prefix sedate<\/i>?  <\/p>\n

I’ll try another few notes on the middle and ending chapters in a day or two.<\/p>\n

Terms: virtual reality (22), linearity (24), erasure (24), beyond medium
\n(24), automaticity (24), photorealism (28), monocular (28), immediacy (30),
\nwindowed style (31), hypermedia (31), phenakistoscope (37), photomontage (39),
\nreplacement (44), remediation (45), mediatized (56), hybrids (57), remederi<\/i>
\n(restore to health) (59), medium (65), abandonment (71), immediacy
\n(epistemological\/psychological) (70)<\/p>\n

Figures: Latour (24, 57), Foucault (21), Rheinghold (24), Strange Days<\/i>
\n(24), Jameson (56), Cavell (58), Philip Fisher (58-59), McLuhan and R. Williams
\n(76), Benjamin (73)<\/p>\n

Quotations:<\/p>\n

"Our culture wants both to multiply its media and to erase all traces of
\nmediation: ideally, it wants to erase its media in the very act of multiplying
\nthem" (5).<\/p>\n

"We will argue that these new media are doing exactly what their predecessors
\nhave done: presenting themselves as refashioned and improved versions of other
\nmedia" (15).<\/p>\n

"With photography, the automatic process is mechanical and chemical" (27).<\/p>\n

"Again, we call the representation of one medium in another remediation<\/i>,
\nand we will argue that remediation is a defining characteristic  of the new
\ndigital media" (45).<\/p>\n

"The rhetoric of remediation favors immediacy and transparency, even though
\nas the medium matures it offers new opportunities for hypermediacy" (60).<\/p>\n","protected":false},"excerpt":{"rendered":"

\u23f3 Approximate reading time: <\/span> 3<\/span> mins<\/span><\/span>The remediation project depends on a double-logic.  Tangled around and around one another, bread-tie like, hypermediacy (opacity) and immediacy (transparency) stand as the two poles between which all remediation oscillates (again, oscillations, as from Lanham).  Hypermediacy is the "frenetic design" that comes with exciting and blending mediaforms into one another.  Immediacy refers to the dreamwish…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[167],"tags":[486,503,501,502,478,318,316],"class_list":["post-6443","post","type-post","status-publish","format-standard","hentry","category-reading_notes","tag-bolter","tag-grusin","tag-hypermediacy","tag-immediacy","tag-media","tag-new-media","tag-remediation"],"yoast_head":"\nBolter and Grusin - 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I'm a bit behind (behind what? just my own schedule), but I'm through the application chapters--the middle 140 pages of B&G.\u00a0 In the paragraph opening into the final section, \"Self,\" B&G write that these middle chapters are applications of remediation as a\u2026","rel":"","context":"In "Reading Notes"","block_context":{"text":"Reading Notes","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/reading_notes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6446,"url":"https:\/\/www.earthwidemoth.com\/blog\/2005\/11\/07\/bolter-and-grus-1\/","url_meta":{"origin":6443,"position":1},"title":"Bolter and Grusin – Remediation (1999) III","author":"Derek Mueller","date":"November 7, 2005","format":false,"excerpt":"In the final section of Remediation, B&G break out three self orientations--three varieties of self in light of the forceful processes of remediation: the remediated self, the virtual self, and the networked self.\u00a0 The remediated self basically begins with a notion of self as summative and re\/configurable (like William James'\u2026","rel":"","context":"In "Reading Notes"","block_context":{"text":"Reading Notes","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/reading_notes\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.earthwidemoth.com\/blog\/img\/remediation.JPG?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7018,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/08\/23\/bolter-writing\/","url_meta":{"origin":6443,"position":2},"title":"Bolter, Writing Space","author":"Derek Mueller","date":"August 23, 2006","format":false,"excerpt":"Bolter, J. David. Writing Space: Computers, Hypertext, and the Remediation of Print. 2nd Ed. Mahwah, N.J.: Lawrence Erlbaum, 2001. Hypertext can do many things which print cannot. 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