{"id":6415,"date":"2005-09-23T22:00:00","date_gmt":"2005-09-23T22:00:00","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2005\/09\/23\/taylor-and-saar-1\/"},"modified":"2005-09-23T22:00:00","modified_gmt":"2005-09-23T22:00:00","slug":"taylor-and-saar-1","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2005\/09\/23\/taylor-and-saar-1\/","title":{"rendered":"Taylor and Saarinen – Imagologies<\/i> (1994)"},"content":{"rendered":"\u23f3 Approximate reading time: <\/span> 4<\/span> mins<\/span><\/span>

In Imagologies<\/i>, Mark Taylor and Esa Saarinen weave and warp through a series of new media (vintage 1994) fabrics. I call them fabrics because the book’s designer, Marjaana Virta, does: “Mediatext: A collection of fabrics…” (jacket). And if we can call Imagologies<\/i> a “book”–rich ironies here for all their project does to frazzle the paradigms of print–the visual designs and variations are as striking as any of the stuff we might otherwise classify as content. Perhaps as much as any paper-bound book could hope to, Imagologies<\/i> pushes and
\nsometimes exceeds the constraints of the bound page.<\/p>\n

<\/p>\n

\nIt’s
\nmentioned just once early on, but Taylor’s explanation of imagology<\/i> as a
\nriff on mythology<\/i> influenced my reading of the rest of the project. 
\nWhen we begin to think about mapping mythologies, then, how would it change if
\nwe instead (or additionally<\/i>) framed it as
\n
\nmapping imagologies<\/a>?  How do each of these logics implicate space or
\nspatial qualities?  How does each find a relationship to language? 
\nHow do they manifest, move about, spread? <\/p>\n

As a project, Imagologies<\/i> tips a couple of ways. One thread involves Taylor and Saarinen’s collaboration over two years on a telecourse called “Imagologies,” a course on media philosophy linking Saarinen’s class in Finland with Taylor’s class in Massachusetts. Their course formalized in the fall of 1992–quite possibly one of the earliest telecourses, coming at a time when many higher ed. institutions, like the one I was at for my undergraduate studies, were scrambling to build TV-studio-classrooms. Another thread is what I would describe as meta-pedagogical. I’m referring here to the documented
\ninterchanges only loosely related to the teaching of the course–emails back and forth about cultural and philosophical differences: traditional philosophy’s tolerance for new media, the legitimacy of “American philosophy,” and so on. And then there’s a mess of threadlings–scraps and pieces that fill up the pages with media philosophy maxims and quips. These one- and two-liners are strewn throughout the project, giving Imagologies<\/i> the feel of a new media almanac, something to be read casually and
\nintermittently, referenced, and so on.<\/p>\n

Rather than adopting the convention of continuous pagination, the book is chunked into twenty-five chapters,
\nand each of them uses a reset-to-one page count. The sections: Communicative Practices, Simcult, Styles,
\nNaivete, Media Philosophy, Ending the Academy, Pedagogies, Videovisions, Televangelism, Superficiality, Telewriting, Ad-diction, Interstanding, Netropolis, Electronomics, Telepolitics, Speed, Telerotics, Cyberwar, Virtuality, Body Snatching, Cyborgs, Shifting Subjects, Net Effect, Gaping.<\/p>\n

While I have brief notes on each of them, I decided rather than sharing all
\nof it, I’d just focus on five or six of the chapters, comment on my interest in
\nthem, firm them up with a shot of blogged-notes preservative.  These are
\nthe sections I think I’m most likely to return to later on.<\/p>\n

Naivete:  Naivete refers to the stance or attitude of the imagologist.. 
\nSuch a disposition, according to Taylor and Saarinen, "requires a Kierkegaardian
\nleap of faith in the age of faithlessness" (Naivete 1).  Naivete means
\naccepting the complicated imagetext moires, the ripple of multiple and varied
\nsurfaces.  <\/p>\n

Media Philosophy: Basically, media philosophy disturbs traditional
\nphilosophies that have sought "rational…objective thought" (5). Philosophical
\nlanguage is no longer adequate for entertaining grandiose questions;
\nphilosophical ventures must now involve the "energetics of image" (6).<\/p>\n

Superficiality: Superficiality qualifies the aleatory as having a redefined
\nrelationship to the "burden of meaning" (3) perpetuated by "expert cultures" in
\nthe age of the mediatrix.  There’s more to it than this, of course, but the
\nidea is that the aleatory need not cause anxiety and inhibition.  Taylor
\nand Saarinen tell us that "naivete should not be confused with superficiality,"
\nand "the postmodern condition is inescapably superficial" (5).  This
\nchapter also includes a short take on reading that I definitely want to return
\nto (7).  Ex.: "Professional expert cultures legitimate their non-reading by
\ndefining essential reading in a limited textmass in narrowly circumscribed
\nforums of publication" (7). <\/p>\n

Telewriting: This works through some implications of the mediatrix for
\nwriting.  "Hypertext" is recurrent in this chapter’s maxims, and I like the
\nmany openings here to writing technologies and telewriting activity.  "Telewriting
\nis imagoscription," for example.  Telewriting gives us the prefix for
\ndistance which is, in turn, explained (only in part) by a traversal, a digitized
\ntour, IO goes to Helsinki in .001 seconds. <\/p>\n

Netropolis: Key terms from this chapter include circulation (2), spectacle
\n(gone wild) (2), and nomadism (4).  It’s a move toward a metaphor of the
\ncity for the way space and time have been transformed in the structures of the
\nmediatrix.  Specifically, Taylor and Saarinen call this structuring "electrotecture"
\n(4).  Nice one.  And they liken electrotects to imagologists,
\nimagologists to media philosophers.<\/p>\n

Even looser notes: A few terms: polylogue (Ending the Academy 1), conduction
\n(Gaping 8), new structures of awareness (Speed 3), staging (Cyberwar 3), lens
\nlouse (Ad-Diction 8), telelogic (Interstanding 4), amplification (Communicative
\nPractices 8), mediatrix (Communicative Practices 5). <\/p>\n

A few figures: Hegel, Debord, Baudrillard (Simcult 1), Warhol (Styles 7),
\nKierkegaard (Naivete), Madonna (Media Philosophy 14), Petra Kelly (Media
\nPhilosophy 9), Jameson (Televangelism (7), Benjamin (Telewriting 1), Paul
\nVirilio (Netropolis), Foucault (Virtuality 12).<\/p>\n

A few quotations:
\n“In simcult, the responsible writer must be an imagologist. Since image has displaced print as the primary medium for discourse, the public use of reason can no longer be limited to print culture. To be effective, writing must become imagoscription that is available to everyone” (Communicative Practices 4).
\n“The only responsible intellectual is one who is wired” (Communicative Practices 13).
\n“The play of simulacrum creates a lite culture” (Simcult 6).
\n“Imagology insists that the word is never simply a word but is also an image” (Styles 3).
\n“The imagologist suffers from the mania for signifying” (Styles 9).
\n“The imagologist does not seek truth but entertains enigmas. Though in opposite ways, the academy and mass culture worship the altar of clarity and simplicity, which the imagologist shatters. Institutions of triviledge abhor enigmas that ought to be cultivated” (Ending the Academy 3).
\n“Did not teaching change with the invention of writin? Did not teaching change with the creation of print? Must not teaching change with the arrival of the mediatrix?” (Pedagogies 3).
\n“It remains unclear whether the contribution of a media philosopher is anything other than an outburst of laughter” (Ad-diction 8).
\n“Telelogic subverts the institutions of triviledge established by expert culture. Analysis divides to conquer. Its ‘victory’, however, is pyrrhic, for its touch turns everything into a corpse. Telelogic is an electric shock treatment whose jolt revives thought by creating live wires” (Interstanding 4).
\n"Scientific truth always comes too late" (Naivete 2).
\n"A laughable project: not to analyze but to explode language in an effort to
\ncreate tentative syntheses of that-which-cannot-be-synthesized" (Naivete 5).<\/p>\n","protected":false},"excerpt":{"rendered":"

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And if we can call Imagologies a “book”–rich ironies here for all their project does to frazzle the paradigms…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[167],"tags":[475,476,441,474,478,318,477,472,473,433],"class_list":["post-6415","post","type-post","status-publish","format-standard","hentry","category-reading_notes","tag-amplification","tag-conduction","tag-image","tag-imagology","tag-media","tag-new-media","tag-philosophy","tag-taylor","tag-telewriting","tag-visuality"],"yoast_head":"\nTaylor and Saarinen - Imagologies (1994) - Earth Wide Moth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.earthwidemoth.com\/blog\/2005\/09\/23\/taylor-and-saar-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor and Saarinen - Imagologies (1994) - Earth Wide Moth\" \/>\n<meta property=\"og:description\" content=\"\u23f3 Approximate reading time: 4 minsIn Imagologies, Mark Taylor and Esa Saarinen weave and warp through a series of new media (vintage 1994) fabrics. 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Cynthia Selfe and Susan Hiligoss, eds. Research and Scholarship in Composition Ser. New York: MLA, 1994. 11-21. In this overview, Costanzo provides a snapshot of C&W concerns\u2026","rel":"","context":"In "Writing Technologies"","block_context":{"text":"Writing Technologies","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/writing_technol\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6508,"url":"https:\/\/www.earthwidemoth.com\/blog\/2006\/02\/19\/kress-literacy-1\/","url_meta":{"origin":6415,"position":5},"title":"Kress – Literacy in the New Media Age (2003) II","author":"Derek Mueller","date":"February 19, 2006","format":false,"excerpt":"In Literacy in the New Media Age, Gunther Kress settles into a gradual progression from long-held presumptions about alphabetic literacy to an increasingly hybridized and \"multimodal\" literacy based on the screen. The screen's proclivity for combining images and text has profound consequences, Kress argues, for the temporal\/sequential logics of letter,\u2026","rel":"","context":"In "Reading Notes"","block_context":{"text":"Reading Notes","link":"https:\/\/www.earthwidemoth.com\/blog\/category\/reading_notes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/posts\/6415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/comments?post=6415"}],"version-history":[{"count":0,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/posts\/6415\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/media?parent=6415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/categories?post=6415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.earthwidemoth.com\/blog\/wp-json\/wp\/v2\/tags?post=6415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}