{"id":6127,"date":"2004-07-12T22:10:54","date_gmt":"2004-07-12T22:10:54","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2004\/07\/12\/recognize-the-n\/"},"modified":"2004-07-12T22:10:54","modified_gmt":"2004-07-12T22:10:54","slug":"recognize-the-n","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2004\/07\/12\/recognize-the-n\/","title":{"rendered":"Recognize the Non-Obvious"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u23f3 Approximate reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">mins<\/span><\/span><p>Passed an hour at the public library tonight after an ordered exodus for<br \/>\nhouse-showing.&nbsp; There, I picked up <i>Wired Magazine<\/i>, flipped through a<br \/>\nfew pages and learned about this:<\/p>\n<p><a href=\"http:\/\/www.srdnet.com\/prod_nora.html\" >NORA:<br \/>\nNon-Obvious Relationship Awareness Software<\/a><\/p>\n<p>Among other things, NORA &quot;extends identity recognition with relationship<br \/>\nawareness by detecting both obvious and non-obvious relationships.&quot;&nbsp;<br \/>\nIt&#8217;s the non-obvious part that intrigues me.&nbsp; To the extent that it&#8217;s<br \/>\nobscure information, how is it discoverable?&nbsp; It is pitched like the<br \/>\nSherlock Holmes of software apps bent on digging up the dirt on criminal<br \/>\nassociations and long-forgotten debauchery. From <a href=\"http:\/\/www.srdnet.com\/index.html\" >SRD&#8217;s<br \/>\nsite<\/a>: <\/p>\n<blockquote><p>\n  <b>NORA delivers unique Relationship Awareness capabilities.<\/b><br \/>\n  The unique capabilities of NORA to discern obvious and non-obvious<br \/>\n  relationships in real time against streaming data provides a view through up<br \/>\n  to 30 degrees of separation that enables an organization to recognize the full<br \/>\n  value or threat of an identity.<\/p>\n<p>NORA sends messages to subscribers when it finds something of particular<br \/>\n  interest. The gaming industry, for example, uses NORA as a real-time<br \/>\n  &quot;trip-wire&quot; to flag high-risk or previously charged cheaters and<br \/>\n  alert managers that an individual may pose a potential problem and should be<br \/>\n  watched more closely. The levels of protection gaming enterprises gain from<br \/>\n  this &quot;trip-wire sensor&quot; reduces the risk, in their case, of fraud.\n<\/p><\/blockquote>\n<p>Thirty degrees, eh?&nbsp; Damn.&nbsp; I&#8217;m sure I&#8217;m connected to some ex-cons<br \/>\nby fewer than thirty separations.&nbsp; NORA basically infiltrates the<br \/>\nconnections with a kind of surveillance, then reports non-obvious associations<br \/>\nfor use&#8211;I guess&#8211;in characterizing prospective employees, scammers, felons,<br \/>\ncrooks <strike>and plagiarists<\/strike>. But wait, there&#8217;s more:<\/p>\n<blockquote><p><b>Internally, NORA can reveal employees who:<\/b><\/p>\n<ul>\n<li>Share the same address with people you&#8217;ve arrested.<\/li>\n<li>Are related to slip-and-fall victims.<\/li>\n<li>You&#8217;ve already fired or arrested. [&#8230;]<\/li>\n<\/ul>\n<p>  <b>With CRM, NORA uncovers:<\/b><\/p>\n<ul>\n<li>Relationships between highly profitable and less profitable customers.<\/li>\n<li>Nature of customer relationships, e.g., family or colleague.<\/li>\n<li>The network value of your customers.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Amazing.&nbsp; And it manages to do all of this (according to SRD&#8217;s home<br \/>\npage) &quot;while protecting personal privacy.&quot;&nbsp; How is that,<br \/>\nexactly?&nbsp;&nbsp; I noticed that &quot;relationship awareness&quot; is<br \/>\ntrademarked, and so I don&#8217;t want to get into any trouble for bringing this to EWM.&nbsp;<br \/>\nIt&#8217;s just that I&#8217;m confusing myself by trying to resolve the gap between<br \/>\n&quot;awareness&quot; and &quot;non-obvious.&quot;&nbsp; Maybe that&#8217;s where the<br \/>\n&quot;value&quot; element comes in.&nbsp; The processing of<br \/>\n&quot;non-obvious&quot; into &quot;awareness&quot; is <i>worth<\/i> something. So<br \/>\nwe ought to pilot a program in &quot;non-obvious&quot; studies&#8211;unaccredited for<br \/>\nobscurity&#8217;s sake, of course.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u23f3 Approximate reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">mins<\/span><\/span>Passed an hour at the public library tonight after an ordered exodus for house-showing.&nbsp; There, I picked up Wired Magazine, flipped through a few pages and learned about this: NORA: Non-Obvious Relationship Awareness Software Among other things, NORA &quot;extends identity recognition with relationship awareness by detecting both obvious and non-obvious relationships.&quot;&nbsp; It&#8217;s the non-obvious part&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13],"tags":[262,259,260,261],"class_list":["post-6127","post","type-post","status-publish","format-standard","hentry","category-technologies","tag-awareness","tag-nora","tag-obvious","tag-relationship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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