{"id":6028,"date":"2004-03-07T21:17:15","date_gmt":"2004-03-07T21:17:15","guid":{"rendered":"http:\/\/www.earthwidemoth.com\/blog\/2004\/03\/07\/topshelf-ap\/"},"modified":"2004-03-07T21:17:15","modified_gmt":"2004-03-07T21:17:15","slug":"topshelf-ap","status":"publish","type":"post","link":"https:\/\/www.earthwidemoth.com\/blog\/2004\/03\/07\/topshelf-ap\/","title":{"rendered":"Top-Shelf A&P"},"content":{"rendered":"\u23f3 Approximate reading time: <\/span> 2<\/span> mins<\/span><\/span>

A new local grocery store celebrated its grand opening earlier this
\nweek.  Today was my turn for getting the food that will fuel our upcoming
\nweek, so after Ph.’s scrimmage (is there such a problem as basketball poison<\/i>?
\nMy hoops toxicity level is at an all time high!), he and I popped in at the
\nglitzy Price Chopper to see what all of the hooha was about.  It’s Spring
\nBreak–what do I need more than beer and Ruffles? And beef jerky for snacks
\nbetween high-carb meals?  I spend more money when I shop a store for the first
\ntime.  I went in today knowing that I would pick up a few extra
\nthings.  It comes down to new ways of seeing products, I think.  Or
\nmaybe it results from new products.  I’m a ritual grocery shopper. Aisle by
\ntedious aisle, I usually stroll through Bressette’s Sun Fresh every other Sunday
\npicking out the bare essentials for meals.  But in a new store, like the
\none we shopped today, I discover unforeseeable combinations.  Like at the
\ndeli counter for example, I picked up a pound of chicken barbeque for sandwiches
\ntonight, since the Sunday evening meal is the start of the new weekly cycle.  Barbeque, brussels sprouts and various pickled garnishes–cukes and
\nbeets.  Why not?<\/p>\n

The store: like all new stores, it was a spectacle of consumptive
\nsplendor.  High shelves, bright lights, and none of the dusty, uncirculated
\nproducts nobody ever buys–such as blue<\/i> corn chips or ham and bean box
\nmeals.  Surprising sight:  two men wheeling laptop carts with corded
\nscanner wands through the aisles–different aisles–to record the inventory and
\ninform the backroom about barren shelves.  When I worked in a grocery, we
\nactually pulled all of the back stock onto the floor during the night,
\nforce-shelved as much as would fit, then carted it all back.  Night after
\nnight.  That was twelve years ago. <\/p>\n

When we approached the check-out, I saw three familiar students scanning
\ngroceries.  I chose lane nine where B., a student from Nairobi who I got to
\nknow last semester, was pushing clientele and their products through the
\nline.  I met B. in a class called Reading and Culture for International
\nStudents<\/i>.  And now, today, in our new local Price Chopper, I felt my
\nteaching shrink momentarily.  Although it was bent on critical reading and
\ncultural critique, something about the experience of reading American culture
\nthrough the checkout line, through the products and purchasing habits of the
\nupwardly affluent and economically safe (right, why was I<\/i> shopping there<\/i>?),
\nwell, it seemed unusually powerful, unusually telling.  <\/p>\n

It’s not a bad store, as stores go.  Unlike others places where I tried them once and
\nnever went back, the Price Chopper up the street has potential to attract my
\nbi-weekly stroll-grab.  Heck, they even have Vernors (Michigan native
\nginger ale; I had it every time I was sick as a kid–every time).  <\/p>\n","protected":false},"excerpt":{"rendered":"

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