Sunday, August 8, 2010
I've been hearing a lot of buzz lately about the Buy Michigan Now program. There's a related festival in Northville this weekend. We didn't make it over there, but the local television news coverage has portrayed it as a Michigan products showcase, with products amounting mostly to local foods, fashion, art.
This is the second annual festival, which means the BMN group has been around for a couple of years. Their web site challenges visitors to take a pledge. Nearly 5,000 people have done so to date. Like many pledges, with this one people promise they will think differently, that they will speak positively of Michigan:
I hereby pledge to play an active role in building a strong, vibrant, and diverse Michigan economy. I will be a part of the solution by speaking positively about the state, learning about our products and services, and making a concerted effort to buy from Michigan businesses. I will Think Michigan First!
I suppose this kind of thing will become increasingly common as we (all?) square with the consequences of economic dissipation--a products and services onslaught from elsewhere, too frequently from anywhere else but here. Despite the emphasis on economic stimulation via spending and consumption (also this fee structure for landing in a database), programs like these are reasonable attempts to affect how people think about the local. Granted, BMN is more Long Here than Long Now. But it's a start, even if what the planet (and Detroit by proxy) really needs is more Long Here and Now.
It starts me thinking about related improvements. Ignoring for a second the spatio-categorical inertia common to all major grocery stores (specialty food markets seem willing to tinker with this), it would make sense for grocers to reconfigure ever so slightly around buy local programs like this one. BMN provides a PDF grocery guide, for example (Why is Bell's not on the list?). But just think: if, instead of carrying the list around, I could walk into a store and pass through an area where products all came from the state I live in, I would be much more likely 1) to recall those products as viable options and 2) to purchase them. But radical rearrangement is at odds with an existing infrastructure unsuited to relocating some subset of dry goods, frozen foods, produce, and meats (even if Meijer already does something like this for a "Lunch on the go" cooler curiously positioned in the middle of aisle 7 or 8). Another route would be an added layer of labeling: big blue stickers on Michigan products (faceted classification for grocery products). And another would be some sort of intelligent environment device--an app for the smartphone--that adds locative snapshots to a illuminate a product's trail before arriving at the store and, while it's at it, puts it in the context of a couple of recipes. Still a few years off (bad news for the 'N' in BMN, if so), yet redefining encounters with products in the spaces where we typically find and buy them might make appreciable progress toward a $10 per week spending habit that would, so the BMN promotional materials argue, scale all the way up to $38 million if adopted across the state.Posted by Derek Mueller at August 8, 2010 3:15 PM to Unspecified