For the past few weeks, “graphicacy” has insinuated itself into the part of my brain where nagging curiosity comes from (the self-nagebellum), becoming the terministic equal of an ear worm: word worm. Term worm? Lexical maggot? Whatever. And there, for weeks now, it has wriggled, dug in.

I don’t recall encountering “graphicacy” before Liz Losh mentioned it casually in her presentation to EMU’s First-year Writing Program during her visit last month. I wrote down several things from Liz’s talk, but graphicacy was there on top of my notes, large and starred. It stands to reason that graphicacy keeps company with literacy. Both are –acy words, which means they are adjectives converted to nouns and that they name or identify conditions. Presumably these, too, are nominalizations, but they by-pass verbs, which is the problem I’ve been thinking about. We have reading and writing to verb literacy, but what verbs graphicacy?

I had to do a little bit of cursory sifting and searching for graphicacy, to start. It seems like the term was initiated in a mixed and sprawling range across math education (learning to plot points and interpret graphs), geography (facility with maps), and graphic design (technical-aesthetic savvy). Late last month, it surfaced in the context of a conversation about multimodal composition and the graphic rhetoric we have adopted at EMU, Understanding Rhetoric. This is the main reason it took hold for me: graphicacy seemed to gather an array of practices related both to understanding and making visuals. It sweeps into one pile an assortment of visual communications–graphs, maps, word clouds, comics, painting, photography, typography, data visualization–much in the same way visual rhetoric does. And yet, with graphicacy as with visual rhetoric, it feels like we are still missing a sufficiently encompassing verb to capture the array of practices.

At our Advanced WAC Institute on campus late last April (or was it by then early May?), I worked with a team of colleagues on a new (for us) configuration. With colleagues from Communications and Education, we put together an institute keyed on five complementary practices: writing, reading, critical (or I would say “rhetorical”) listening, speaking, and visualizing. The fifth term, visualizing, was mine to introduce to institute attendees, and it was the most difficult to identify with a verb that was adequate to account for the frame, which amounted to concept mapping, drawing/sketching as heuristic for arrangement, and creating occasions for students to work at the intersection of textual and overtly visual and designerly composition.

Because we called it “visualizing,” we began the sessions needing to backtrack and contextualize. With visualizing, we weren’t talking about conjuring brainbound images or about an indwelt priming of the mind’s eye to work on problems or particular ways of seeing. These were among the associations attendees made with visualizing. And this seemed reasonable. Visualizing wasn’t quite the right verb. But what is the right verb? What is the general verb comparable to writing, reading, listening, and speaking that relates not only to seeing but to creating visuals, especially in consideration of vector illustration programs and shape-based concept mapping software that bears only faint relation to drawing?

Graphicacy stirs this question yet again but does not quite answer it. But I hope not to call it “visualizing” ifwhen we convene the institute again next time.

Now: Visual Rhetorics

The visual rhetorics course I’m teaching this semester is by now well enough plotted to pass along a link, finally. I haven’t taught the class before, which only means that its materials this time are spun provisionally from many influences–an independent study and qualifying exam at SU, Michael Salvo’s syllabus, Dànielle DeVoss’s syllabus, and good conversations with CGB just after the new year. Its large arc follows from photography to document design to infographics and data visualization. I remain cautiously optimistic that these three sub-arcs will fit together okay within the fourteen meetings we have. No surprise, but I’m supplementing heavily with PDFs and assigning as required texts only Barthes’ Camera Lucida, Handa’s edited collection, and Cairo’s The Functional Art. One project involves writing (and designing) Ch. 10 for the Cairo book–a “missing” chapter focused on visual rhetoric. There’s an ignite presentation set up to articulate in short-form one’s emerging visual-rhetorical priorities and interests in relation to one of the people interviewed at the end of The Functional Art. And then there is a loose-fitting, build-your-own-collection portfolio whose creation and assembly is spread as evenly as possible throughout.

I’m still trying to figure out the role of in-class workshop blocks devoted to self-paced attempts with Photoshop and Illustrator. And I can’t quite decide how formally and explicitly to dwell on technical matters and rationale related to different image file types. Against these uncertainties (or yet-unmade decisions), I count as one advantage that I have had all but three of the fourteen students in class before, and it’s a terrific bunch who will assert their preferences whenever I’m slow to decide.



Walked the main loop in our subdivision, 300-degrees of the circle, anyway, before turning west for just more than a mile and outlining the next subdivision west of here where I ran into ghastly-happy Snowtorso. Sidewalks are clear enough, but the inter-subdivision trail network isn’t maintained in the winter, so although its surface has been traveled by dozens since last week’s snowfall, the surface is all icecrags and snowruts. Unpredictable. Sometimes slippery.

I listened to last week’s “Mapping” episode of This American Life. I think it was a re-run from several years ago with a snippet about Denis Wood’s new-ish book, Everything Sings, dubbed in. Could be wrong. The segment reminded me of what I find so interesting about Wood’s work, and it convinced me that I made the right decision to devote a week to Wood and Monmonier on my winter Visual Rhetoric syllabus, which remains a work-in-progress pending a few finishing touches.