Manovich, Lev. "Data Visualization as New Abstraction and as Anti-Sublime."
Small Tech: The Culture of Digital Tools. Eds. Byron Hawk, David Reider,
and Ollie Oviedo. Electronic Mediations Ser. 22. Minneapolis: U of Minnesota P,
2008.
Why render data visually? Lev Manovich, in "Data Visualization as New
Abstraction and as Anti-sublime," the opening chapter in Small Tech
(reprinted from ArtPhoto, 2003),
responds to this with an answer that, in spirit, moves beyond the "data
epistemology" of a cumbersome, old (perhaps even mythical) scientism. Why render
data visually? "[T]o show us the other realities embedded in our own, to show us
the ambiguity always present in our perception and experience, to show us what
we normally don’t notice or pay attention to" (9). By the end of this brief
article, Manovich begins to get round to the idea of a rhetoric of data
visualization, even if he never calls it this. Despite being caught up in a
representationalist framework as he accounts for what data visualization does,
Manovich eventually keys on "daily interaction with volumes of data and numerous
messages" as the "more important challenge" facing us. That is, we are
steeped now in a new "data-subjectivity."